When it was announced that Rachel Lindsay would be the Bachelorette — the first black woman to take the position — I wondered how the producers would handle it.
I also wondered how it would make the show different, and how it would stay the same.
Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
Black people are so socialized, so caught in the trap of cultural imperialism, that we ourselves become convinced that they’re right.What I wasn't prepared for is how many real moments I would see for a show that is arguably an unrealistic reality show about people getting engaged after less than two months of "dating." The first moment that brought me back to reality was when the season kicked off with Rachel meeting her first four suitors on After the Final Rose.Each man gets to make a quick first impression with Rachel, and when it is Dean's turn, he says, "I'm ready to go black and I'm never going to go back." This is hardly the first time this phrase has been said in our culture.Some black people have said it jokingly, and some white people have said it to black people, fetishizing and reducing them to the color of their skin.So it's no wonder this is a red flag to many people or why there was backlash. It could be a sign that a person views black people solely to sexualize them.